Welcome to the Messy Middle

Where ideas go to die politely Every serious idea has to leave the safety of being a good idea. At the start, things are usually clean. The ambition feels sharp. The

The Impact Model

The filter we look at projects through A lot of people talk about impact as if it comes down to one thing. A strong idea. A brilliant leader. A sharper message. A

IRI Insights: Seeing the Whole Picture (Pt 2)

Over the past few months, more than 100 purpose-led leaders have taken our Impact Readiness Index™ (IRI). We built it as a reflection tool: 40 quick questions,

IRI Insights: Stop Avoiding the Tough Conversations

Over the past few months, more than 100 purpose-led leaders have taken our Impact Readiness Index™ (IRI). We built it as a reflection tool: a short set of