ABOUT US
Built to bridge the gaps
We believe deeply that real change is sparked by those daring to stand out from the crowd and defy convention.
To support that, we knew we needed to rethink the traditional agency model too.
So, in 2022, The Change Arc was born.
Our vision was to break down the silos between strategy, communications and leadership support so we could help partners move faster and with more confidence.
Combining decades of leadership, communications and marketing experience, we created a space for joined-up thinking that helps partners get clear, build trust and move ideas into action.
As a strategic impact agency, we help build clarity, influence and impact.
OUR MISSION IS TO EMPOWER THE BOLD AND THE BRAVE. ENABLING THEM TO GROW, LEAD AND INSPIRE OTHERS
meet the CHANGE ARC team
The Change Arc is shaped by a small team with big belief in the work that matters.
Maddy helps partners translate complex ideas into clear, compelling communications that resonate with the audiences who matter most. Working closely with clients and coordinating across The Change Arc’s extended network of specialists, she ensures messages are well crafted, well timed and delivered where they can have real influence. Her calm organisation and strong relationships make her a trusted partner in shaping and delivering communications that support meaningful change.
Maddy
Senior Communications Specialist
Hannah brings over seventeen years’ experience working across Parliament, local government and political advisory roles. She has worked closely with senior political leaders, councillors and council leaders, developing deep practical insight into political decision-making, devolution and leadership in complex institutional environments. At The Change Arc, Hannah supports political and civic leaders to strengthen strategic judgement, navigate complex stakeholder landscapes and translate ambition into practical delivery.
Hannah
Senior Associate
Zoey brings The Change Arc’s ideas to life through thoughtful and carefully crafted design. Working across branding, print and digital, she helps translate complex messages into clear visual identities that resonate with audiences. Her collaborative approach and attention to detail ensure that design strengthens the stories our partners want to tell.
Zoey
Senior Designer
Dionne keeps the back office of The Change Arc running smoothly, making sure the day-to-day financial and operational detail is handled with care, accuracy and efficiency. Her work helps keep everything organised and on track, giving the team the support they need to focus on delivering great work.
Dionne
Business Support Lead
Paul is a long-standing civic leader with extensive experience across the public, charitable and community sectors. He has chaired a number of civic institutions spanning arts, culture, sport and business, guiding organisations through periods of change while helping them stay rooted in the communities they serve. Paul brings a deep understanding of local governance, place leadership and community development, and a practical perspective on how civic institutions can strengthen places and improve people’s lives.
Paul
Director
Maisie supports The Change Arc’s event and communications activity, helping ensure events run smoothly and audiences are well supported. A final year Business and Marketing student at Manchester Metropolitan University, she brings energy, creativity and a hands on approach to delivery. Maisie has already supported major partner events, helping coordinate logistics, capture content and create a positive experience for participants.
Maisie
Event & Marketing Assistant
Lily supports The Change Arc across projects, events and research activity. Currently in her final year studying Business Management with French at Manchester Metropolitan University, she is contributing to a research initiative exploring Generation Z’s attitudes to civic contribution and engagement, developed as part of The Change Arc’s partnership with MMU. She also supports the delivery of events and partner activity, bringing energy, organisation and a practical approach to the team.
Lily
Project & Event Assistant
Iain has held senior positions in UK and international organisations, spanning a 20+ year media career. He brings a a wealth of experience in strategy, communications and leading organisations through change and transformation. He believes in the power of authentic, values led communication to engage, connect and inspire audiences. Iain is now on a mission to support and unlock leaders and teams on their journey - enabling leaders to inspire and organisations to shine.
Iain
Co-Founder and Director
Rob works at the intersection of community, politics and public life. His work focuses on what he describes as the Hidden Economy of Trust, the everyday conditions that shape whether people feel heard, valued and willing to take part in civic life. He works with MPs, civic leaders, campaigners and organisations to design practical, locally rooted approaches to rebuilding trust and leadership in places under pressure. Drawing on his own entrepreneurial journey and lived experience, Rob brings a grounded perspective to questions of leadership, legitimacy and civic renewal.
Rob
Co-Founder and Director
Their work is helping us articulate the distinct value the PCC brings, separate from the constabulary, and helping us to shift long-held misconceptions across partners, media and communities.
Dan Price - Police and Crime Commissioner Cheshire
Through fast-paced collaborative workshops, The Change Arc created the space for our light-bulb moment—showing exactly where we fit in a crowded EdTech market and armed us with a go-to-market story that set us apart.
Seth Shebanjo - Co Founder Public Sector Analytics
I’ve laughed and cried, been provoked and challenged. Rob and Iain helped me to focus on what really matters, cut out the distractions and helped me have the confidence to move on and change the world
Niamh - Executive Leader
The Change Arc led a phenomenal workshop which helped us collectively understand our roles in creating change and how to use communication to engage others. A brilliant, fun and insightful session.
Emily Bolton MBE - Founder - Our Future
Rob and Iain from The Change Arc brought a real-world approach that inspired our students about client-centered consultancy. Their inclusive style resonated with both tutors and students.
Victoria Thomas MSc - Manchester Metropolitan University
The Change Arc workshop provided key insights into leadership, team building, and sustainability and I’m excited to work with them on future projects.
Josie Moon - Creative Arts and Community Practitioner
Rob and Iain supported me to take a big professional leap at a personally vulnerable time, giving me the confidence to progress. They helped me articulate what I had to offer and were supportive in many practical ways too. More than anything, they always had my back.
MP Candidate 2024 Election
Through fast-paced collaborative workshops, The Change Arc created the space for our light-bulb moment—showing exactly where we fit in a crowded EdTech market and arming us with a go-to-market story that stands apart.
Executive Leader
I’ve laughed and cried, been provoked and challenged. Rob and Iain helped me to focus on what really matters, cut out the distractions and helped me have the confidence to move on and change the world
Co-Founder and CEO Our Future
We love working with The Change Arc to tell the story of Our Future and the change underway in Grimsby. They have found the heart of our story and enabled us to share it. They are on our side both as a strategic partner and getting stuck in to make things happen.
Director - CO2Sense CIC
The Change Arc agency did an outstanding job updating CO2Sense's vision, mission, story, and brand. They were especially good at boosting the Grimsby Energy Collective's showcase and showing the impact of Energise Barnsley's work. We highly recommend them!
Manchester Metropolitan University
Rob and Iain from The Change Arc brought a real-world approach that inspired our students about client-centered consultancy. Their inclusive style resonated with both tutors and students.
East Marsh United
The Change Arc workshop provided key insights into leadership, team building, and sustainability and I’m excited to work with them on future projects.
Police and Crime Commissioner Cheshire
Their work is helping us articulate the distinct value the PCC brings—separate from the constabulary—and shift long-held misconceptions across partners, media and communities.
Seth Shebanjo
Co-Founder Public Sector Analytics